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3. Define Requirements and Faciliate Solution Analysis
Collaborating on UX/UI and Wireframes
User Journey Mapping
Work closely with designers to develop user journeys that align with both business objectives and user behaviors, ensuring seamless navigation and conversion optimization.
Wireframe Validation
Review and validate key design elements such as filters, product tiles, CTAs, and navigation to ensure they meet both functional and UX best practices.
Feedback Loops
Facilitate iterative design sessions with product owners and stakeholders to refine wireframes and enhance the user experience.
Accessibility & Localization
Ensure that designs comply with accessibility standards and support localization needs for multi-market businesses, enabling a more inclusive shopping experience.
Supporting Solution Design and Integration Planning
Technical Liaison
Act as a bridge between stakeholders and solution architects, ensuring clear communication and alignment on technical requirements.
Integration Planning
Document and manage integration points across systems such as ERP, CRM, payment gateways, and email marketing tools to ensure seamless connectivity.
Scalability Focus
Ensure that the proposed architecture can support business growth, including increased traffic, expanding SKUs, and international expansion.
Regulatory Compliance
Verify that the solution adheres to data privacy regulations such as GDPR and CCPA to maintain legal compliance and customer trust.
Defining Analytics and Reporting Needs
Business Questions First
Identify critical business questions stakeholders seek to answer through data, such as user drop-off points and conversion optimization opportunities.
Metric Definitions
Define and standardize core performance metrics such as Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), churn rate, and cart abandonment rate.
Dashboard Design
Collaborate with data analysts to develop role-specific dashboards tailored for marketing, operations, and executive teams.
Tagging Strategy
Work with development teams to ensure accurate event tracking and tagging via tools like Google Tag Manager (GTM), Segment, or custom implementations.
Conducting User Acceptance Testing (UAT)
Test Planning
Define the scope, objectives, and timeline for UAT to ensure comprehensive test coverage.
Creating Test Cases
Develop test scripts aligned with business requirements, covering key user scenarios and functional expectations.
Facilitating Testing Sessions
Coordinate UAT sessions with stakeholders, collect feedback, and document findings for iterative improvements.
Defect Management
Log bugs and enhancement requests in Jira (or similar tools), prioritize them based on severity, and assign owners for resolution.
Supporting Go-Live and Post-Launch Activities
Pre-Go-Live Checklists
Ensure that key elements such as analytics, product data, inventory, and system integrations are verified before launch.
Launch Support
Be available during the go-live phase to troubleshoot and resolve any emerging issues efficiently.
KPI Monitoring
Track critical performance metrics immediately after launch to assess system stability and user experience.
Feedback Loop
Gather stakeholder and user feedback to identify areas for improvement and define priorities for future enhancements in Phase 2.
By following these structured responsibilities, a Business Analyst in eCommerce can play a pivotal role in driving successful implementations, optimizing user experiences, and ensuring business growth through data-driven decision-making.
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