1. Understand the Business Model · Business Analyst in eCommerce

Business Analyst in eCommerce

The BA Job Description

What We Do

1. Understand the Business Model

2. Assess the Current State

3. Define Requirements and Faciliate Solution Analysis

Stakeholder Interviews

Meet with key stakeholders (e.g., CMO, Head of E-commerce, Product Owner) to gain clarity on the strategic vision.

Identify pain points, competitive positioning, and key differentiators.

Revenue Stream Clarification

Determine whether the business operates as:

DTC (Direct to Consumer): Selling products directly to customers via owned channels.

B2B (Business to Business): Selling to other businesses, often involving bulk orders and contracts.

Marketplace: Platform that connects buyers and sellers, earning revenue via commission or listing fees.

Subscription-based: Recurring revenue model offering products/services on a periodic basis.

Business Goals and KPIs

Document primary business goals such as:

Revenue targets

Customer acquisition goals

Market expansion initiatives

Define Key Performance Indicators (KPIs):

Conversion Rate: Percentage of visitors completing a purchase.

Average Order Value (AOV): Average revenue per transaction.

Customer Lifetime Value (CLV): Total revenue a customer generates over their relationship with the brand.

Churn Rate: Percentage of customers lost over a period (especially for subscriptions).

Customer Acquisition Cost (CAC): Cost to acquire a new customer.

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Customer Segmentation

Target Customer Personas: Define key customer archetypes based on demographics, behaviors, and preferences.

Demographic Analysis: Age, gender, income level, location, occupation, etc.

Behavioral Trends: Buying habits, brand engagement, purchase frequency.

Pain Points & Motivations: Identify customer needs, barriers to purchase, and value drivers.

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Competitive Landscape

Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

Benchmark against competitors:

Pricing strategies

Marketing approaches

Product differentiation

Customer experience and service levels

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Technology & Infrastructure Assessment

E-commerce Platform: Shopify, Magento, WooCommerce, etc.

Payment Gateways: PayPal, Stripe, Apple Pay, etc.

Logistics & Fulfillment: Dropshipping, in-house fulfillment, third-party logistics (3PL).

Customer Support Tools: Live chat, chatbots, CRM integration.

Data & Analytics Tools: Google Analytics, Heatmaps, Customer Data Platforms.

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Marketing & Customer Acquisition Strategy

Traffic Generation: SEO, PPC, social media, influencer marketing.

Retention & Engagement: Email marketing, loyalty programs, personalized recommendations.

Conversion Optimization: A/B testing, UX/UI improvements, checkout optimizations.

Omnichannel Approach: Selling via marketplaces, social commerce, and offline touchpoints.

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Financial & Legal Considerations

Pricing Strategy: Cost-plus, competitive pricing, value-based pricing.

Profitability Analysis: Margins, break-even analysis, cost structures.

Regulatory Compliance: Data protection (GDPR, CCPA), taxation, consumer protection laws.

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Roadmap & Action Plan

Prioritize key initiatives based on business impact.

Assign responsibilities and set milestones.

Implement continuous monitoring and optimization processes.

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